How to Rank in ChatGPT, Gemini, Perplexity and AI Overviews
— How to rank in ChatGPT, Gemini, Perplexity and AI Overviews: per-engine retrieval and citation differences, and where to focus by audience. Talk to us.
Insights
Thinking out loud.
What we’re learning across crisis, performance marketing, digital advocacy and reputation — and how digital keeps changing the work.
Political ad approvals and 'Paid for by' disclosures: what issue campaigns need to know
— The approval and disclosure mechanics that decide whether an issue campaign launches on time: platform political policies, verification lead times and disclosure practice.
How to deal with negative content in Google search
— How to remove negative content from Google, when removal is possible, when displacement is the realistic route, and the structural steps that actually work. Start here.
Addressable geofencing and IP targeting: reaching known households
— Addressable geofencing and IP targeting explained: how an address list becomes an advertising audience without cookies, what each costs, and where each fits.
How ChatGPT Decides What to Say About Brands
— How does ChatGPT decide what to say about brands? A plain-English guide to the retrieval and citation mechanics behind AI answers - and why your source layer decides the outcome.
How PR and GR agencies are adopting AI
— How PR agencies adopt AI: where firms use it well, where it stalls, and how to add a digital execution layer without losing your edge. A practical guide.
How much does a geo-targeted advocacy campaign cost?
— Honest budget ranges for geo-targeted advocacy campaigns: typical CPMs by format, media minimums, management fees, creative production and three sample budgets.
Geofencing vs geotargeting: the difference, and when to use each
— Geofencing vs geotargeting, explained plainly: how each targets location, what each costs, and which fits which job — with an advocacy lens.
Geofencing Capitol Hill: how advocacy ads reach lawmakers and staff
— How issue campaigns use geofenced display, video and CTV to reach the policy audience in federal Washington: the mechanics, the moments, the limits and the measurement.