Does SEO Still Matter in 2026? Yes - Here's Why
— Does SEO still matter in 2026? Yes - and it now feeds AI search and GEO. See what has changed, what still works, and how to optimise for both engines.
Insights
Thinking out loud.
What we’re learning across crisis, performance marketing, digital advocacy and reputation — and how digital keeps changing the work.
How to Get Your Company Mentioned in ChatGPT
— Wondering how to get your company mentioned in ChatGPT? Here are the levers that actually move whether a brand appears in AI answers, and how to track them.
The best geofencing platforms and agencies for political and advocacy campaigns
— A buyer's guide to geofencing platforms and agencies for political and advocacy campaigns: specialist vendors, DSPs, managed vs self-serve, and alignment.
What to do when ChatGPT gets your company wrong
— AI answer engines can state confident, inaccurate things about your business. Here is a calm, practical sequence for finding the cause and correcting the record.
How to Rank in ChatGPT, Gemini, Perplexity and AI Overviews
— How to rank in ChatGPT, Gemini, Perplexity and AI Overviews: per-engine retrieval and citation differences, and where to focus by audience. Talk to us.
Political ad approvals and 'Paid for by' disclosures: what issue campaigns need to know
— The approval and disclosure mechanics that decide whether an issue campaign launches on time: platform political policies, verification lead times and disclosure practice.
How to deal with negative content in Google search
— How to remove negative content from Google, when removal is possible, when displacement is the realistic route, and the structural steps that actually work. Start here.
Addressable geofencing and IP targeting: reaching known households
— Addressable geofencing and IP targeting explained: how an address list becomes an advertising audience without cookies, what each costs, and where each fits.
How ChatGPT Decides What to Say About Brands
— How does ChatGPT decide what to say about brands? A plain-English guide to the retrieval and citation mechanics behind AI answers - and why your source layer decides the outcome.