SEO
Technical, content and enterprise SEO for the queries that matter — across traditional search and the AI engines that increasingly answer first.
SEO is the structural work that makes a website discoverable and authoritative in the search systems stakeholders use. Traditional Google search remains essential. Generative engines and AI assistants (ChatGPT, Perplexity, Google AI Overviews) increasingly take a parallel role. The technical and content work that supports both has converged but is not identical.
The unglamorous foundations everything else depends on: a site that search engines and AI crawlers can reach, read and trust. Crawl, indexation, speed and structured data are where most organic problems actually start, and where the cheapest gains usually sit.
What we cover
- Crawlability & indexation
- Site architecture
- Internal linking
- Structured data (schema)
- Core Web Vitals
- JavaScript rendering
Built for
- Large, complex sites
- Migrations & replatforms
- Regulated industry
- Enterprise software
What you get
A prioritised technical roadmap, fixes shipped alongside your engineers, and indexation monitoring so regressions are caught early.
The substance that makes a site the right answer — depth, structure and the third-party authority both search engines and AI models reward. We build topic coverage that earns citations rather than chasing keywords, because that is what now decides who ranks and who gets quoted.
What we cover
- Topic clusters & pillar pages
- On-page optimisation
- Content gaps & briefs
- Source-authority & citations
- Internal linking strategy
Built for
- Demand generation
- Category leadership
- Thought-leadership programmes
What you get
A content architecture, editorial briefs your team can execute, and organic growth that compounds rather than spikes.
Generative engines now answer before users click. We make the brand the source they cite — across ChatGPT, Perplexity, Gemini and Google's AI Overviews.
What we cover
- Source-layer corrections
- Citation-network building
- Structured data for LLMs
- Answer & prompt testing
- Share-of-answer tracking
Engines
- ChatGPT
- Perplexity
- Gemini
- Google AI Overviews
- Claude
What you get
Share-of-answer measured across the major assistants, source-layer fixes that carry forward through model updates, and a citation footprint that keeps the brand in the answer. Run hand-in-hand with our AI Search Visibility practice.
SEO as infrastructure for organisations whose footprint needs governance, prioritisation and engineering integration, not a quarterly campaign. We work inside your release process and reporting lines, so organic stops being a thing that happens to the site and becomes something the business runs.
What we cover
- Multi-site & multi-language
- Governance & standards
- Engineering integration
- Migration risk management
- Programme prioritisation
Built for
- Multinationals & FTSE-listed
- Regulated industry
- Enterprise software
What you get
A standing SEO programme integrated with your engineering and content teams, prioritised by business impact and reported against organic and AI-search share.
The services this powers.
The same capability, applied across very different briefs.
