Audits
Structured diagnostic reads of current performance, organic visibility, AI-search presence and brand environment. Where the gaps are, what they're costing, and the roadmap to close them.
An audit is a structured assessment of how an organisation's digital surface is currently performing: paid accounts, organic visibility, AI-search presence, brand environment, or a focused combination. The output is evidenced, prioritised and actionable: this is what's working, this is what is not, this is the order in which we'd fix it.
A forensic read of the paid accounts: where spend is working, where it's leaking, and whether the reported numbers hold up. We trace every claimed conversion back to a defensible source, and flag the places where the reporting flatters the truth.
What we examine
- Account architecture
- Audience segmentation
- Creative & landing pages
- Conversion tracking
- Attribution integrity
- Invalid-traffic exposure
Across
- Google Ads
- Meta
- Programmatic
What you get
An evidenced, prioritised findings brief — what's working, what isn't, and the order we'd fix it. No filler decks, no manufactured urgency.
A technical, content and competitive read of organic performance: the gap between where the site ranks and where it could. We work through the foundations, the content and the competitive set in turn, so the roadmap reflects what will actually move rankings.
What we examine
- Technical foundations
- Content depth & gaps
- Internal linking
- Structured data
- Competitive positioning
What you get
A prioritised roadmap from current to reachable organic performance, scoped to ship with your team.
How the brand surfaces across the major AI assistants today — for the queries that matter, against named competitors. We run the prompts your buyers actually use, capture what each engine says and cites, and show where you are missing from the answer.
What we examine
- Share-of-answer by engine
- Citation gaps
- How the brand is described
- Competitor presence
Engines
- ChatGPT
- Perplexity
- Claude
- Gemini
- AI Overviews
What you get
A baseline of where you stand in AI answers today, and the source-layer work that would move it.
How the organisation, its leadership and its key topics surface across search, AI, social, news and reference sources. We capture the picture as a stakeholder would encounter it today — dated, sourced and ready to inform a strategy or a response.
What we examine
- Search results
- AI-assistant descriptions
- Reference sources
- Social & news sentiment
What you get
The reputation environment captured as dated evidence — the read that informs strategy or response.
The services this powers.
The same capability, applied across very different briefs.
