What Is Answer Engine Optimisation (AEO)? A Clear Guide
— What is answer engine optimisation? A plain-English guide to AEO, how it differs from GEO and SEO, where the term came from, and what it covers. Read on.
Insights
Thinking out loud.
What we’re learning across crisis, performance marketing, digital advocacy and reputation — and how digital keeps changing the work.
How to Write a Crisis Communications Plan: A Practical Guide
— Learn how to write a crisis communications plan: the core components, who owns each role, and the sign-off paths that let you respond at speed. Start here.
SEO vs GEO: The Real Difference, Explained
— The difference between SEO and GEO, explained head-to-head: what carries over from search, what is genuinely new for AI answers, and where budget should move.
The best political and executive reputation management firms
— Who handles reputation management for politicians and executives? ORM specialists, strategic-comms firms, defamation counsel and the execution layer, compared.
How much does geofencing cost? CPMs, budgets and what drives them
— Geofencing costs in 2026: realistic CPM ranges, what a flight actually budgets for, and the cost drivers vendors rarely spell out.
Does SEO Still Matter in 2026? Yes - Here's Why
— Does SEO still matter in 2026? Yes - and it now feeds AI search and GEO. See what has changed, what still works, and how to optimise for both engines.
How to Get Your Company Mentioned in ChatGPT
— Wondering how to get your company mentioned in ChatGPT? Here are the levers that actually move whether a brand appears in AI answers, and how to track them.
The best geofencing platforms and agencies for political and advocacy campaigns
— A buyer's guide to geofencing platforms and agencies for political and advocacy campaigns: specialist vendors, DSPs, managed vs self-serve, and alignment.
What to do when ChatGPT gets your company wrong
— AI answer engines can state confident, inaccurate things about your business. Here is a calm, practical sequence for finding the cause and correcting the record.