Paid Media
Google Ads, paid social, programmatic and connected TV, built around the audiences that drive outcomes, measured against cost-per-acquisition and pipeline, not impressions.
Paid media is the structured deployment of advertising spend across search, social, programmatic and connected TV, accountable to defined business outcomes rather than to channel-by-channel vanity. For B2B growth it is the engine of pipeline; for communications work, it is the precision tool for reaching the audiences that matter on the rhythm a situation demands.
The full Google surface, run to pipeline — not last-click. Search, Performance Max, Demand Gen, Display and YouTube, architected around the queries and audiences that actually convert.
Campaign types
- Search
- Performance Max
- Demand Gen
- Display & remarketing
- YouTube / video
Built for
- B2B SaaS
- Fintech
- Regulated industry
- Enterprise software
- Professional services
What we run
Account architecture, audience segmentation, creative testing, bid strategy, conversion tracking and server-side measurement, optimised against defined CPA and pipeline targets.
LinkedIn-led for B2B, with Meta and X where the audience is. Built for considered, multi-touch buying journeys and stakeholder-targeted campaigns — not impulse clicks.
Platforms
- Meta (Facebook & Instagram)
- X
Formats
- Sponsored content
- Document & thought-leadership ads
- Lead-gen forms
- Video
- Retargeting
Built for
- Demand generation
- Account-based marketing
- Content & event promotion
- Stakeholder-targeted comms
Audience-precision media at scale across the open web, connected TV and audio — geofenced, contextual and retargeted, bought through a demand-side platform we operate directly. That same platform now extends to advertising inside AI assistants like ChatGPT, run as our AI Advertising capability.
Channels
- Display & native
- Online video
- Connected TV (CTV)
- Digital audio
- Digital out-of-home
Targeting
- First- & third-party data
- Contextual
- Geofenced
- Look-alike
- Retargeting
Built for
- Brand-to-demand campaigns
- Geo-targeted reach (venues, capitals)
- High-stakes communications support
Every channel accountable to pipeline. Honest, modelled attribution (not last-click) with the brand-safety and invalid-traffic controls that make the headline number real.
We track
- Pipeline & CAC
- Payback period
- Incrementality / lift
- Pipeline-influenced revenue
Integrity
- Brand safety
- Invalid-traffic prevention
- Server-side tracking
- Consent-aware measurement
Reporting
Live dashboards through a campaign, board-ready readouts each month. The number we report is the number that holds up in the board meeting.
The services this powers.
The same capability, applied across very different briefs.
