About Us

Morris McLane partners with entities to enhance their online presence, provide online strategy and insights, and support organic growth.

Our purpose, mission, and values

At Morris McLane, we are driven by the ambition to foster transformative digital change. Our objective is not just to enhance our clients’ online presence but to craft distinctive, sustainable, and impactful digital strategies that amplify their brand and mission in the vast digital ecosystem.

Our original company, Salted Panda, has a rich heritage in SEO and Online Reputation Management (ORM). We take immense pride in this legacy. However, we also understand the importance of adapting to the ever-evolving digital landscape.

Our Purpose

To be catalysts for positive, lasting digital transformation in the global landscape.

Our Mission

To empower our clients with innovative digital strategies that meet objectives, enhance growth, and drive performance.

Our Core Values

1. Uphold Digital Excellence:

Prioritise client goals over company gains.
Consistently deliver top-notch digital solutions
Adhere to the highest ethical standards in the digital realm
Protect client data and maintain confidentiality
Retain an unbiased digital perspective
Ensure cost-effective utilisation of both client and company resources

2. Elevate Our Clients’ Digital Performance:

Adopt a leadership approach to digital strategies
Focus on comprehensive digital impact
Leverage our network to provide clients with the best digital solutions
Introduce clients to cutting-edge digital trends and innovations
Enhance client capabilities for sustained online growth
Foster trust through lasting digital partnerships

3. Foster a Dynamic Workspace for Digital Talent:

Maintain a flat, inclusive organisational structure
Promote a nurturing, merit-based environment
Grow talent through continuous learning and mentorship
Encourage open dialogue and constructive feedback
Value and integrate diverse perspectives
Operate as a unified entity, emphasising collaboration and partnership

Our Capabilities

We offer specialised expertise in complex digital channels with unique services and customised solutions for growth, reputation management, research, analytics, and SEO.

Paid Media

Google Campaigns
Programmatic Campaigns
CPM, CPC, CPA Models 
Search Strategy & Implementation 
Cross-Channel Planning 
Audience Analysis & Expansion
Social Media Strategy & Management

Digital Strategy

Brand Strategy
Stakeholder Alignment
Reputation Management
Crisis Management
Litigation Support
Content Strategy & Development
Email Marketing
Website Strategy & Analytics

Research

Market Research
Social Listening
Open-Source Intelligence
Competitive Analysis & Audit
Campaign Development & Effectiveness
Stakeholder Analysis
Trend Analysis

Asset Optimisation

SEO and Structured Data
Analytics and Performance Monitoring
A/B Testing and Performance Analysis
Metadata Management
Leveraged SEO
Onsite + Offsite
Backlinking
Brand SERP Optimisation
Knowledge Panel Optimisation

Contact us

We offer specialised expertise in complex digital channels with unique services and customised solutions for growth, reputation management, research, analytics, and SEO.

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