Brand assets

Name and boilerplate

The firm is Morris McLane: capital M, capital L, no hyphen. The legal entity is Morris McLane Limited. Both lines below are approved as written and can be used without checking with us.

One line

The digital execution layer for high-stakes communications and B2B growth.

Boilerplate

Morris McLane is a digital communications and B2B performance marketing firm. We are the digital execution layer behind high-stakes communications: crisis and rapid response, digital advocacy, reputation and litigation communications, and AI search visibility. We work alongside communications, government relations and litigation PR firms that need digital capability built and run, not just briefed.

Wordmark

The primary logo. Black on light backgrounds; white on Ink or on photography with enough contrast. The electric bar between the words is part of the mark.

• Black SVG
• Black PNG 1600 px, transparent
• White SVG
• White PNG 1600 px, transparent

Mark

The square mark for avatars, favicons, app icons and anywhere the wordmark won't fit. It always sits on Electric; the glyph-only file is for building your own tile at the right size.

• Tile SVG
• Tile PNG 1024 px
• Tile PNG 512 px
• Glyph SVG white, transparent

Social card

The default link preview for morrismclane.com. Use it when a platform asks for a cover or share image.

• PNG 1200 × 630

Colours

• Electric #2351FF

  Accent, the wordmark bar, the mark's tile

• Ink #051336

  Wordmark, headings, dark surfaces

• Paper #FFFFFF

  Light surfaces, the white wordmark and glyph

Usage

These files are © Morris McLane Limited. You may use them to refer to Morris McLane, for example in press coverage, partner materials, directory listings and event programmes, provided the marks are not altered and are not used to imply endorsement of a product or service.

• Use the wordmark first. Use the mark where the space is square or small.
• Black wordmark on light backgrounds; white wordmark on Ink or on imagery with clear contrast.
• The mark stays white on Electric. Don't recolour the tile or set the glyph on another colour.
• Keep clear space around the wordmark of at least the height of its capital M. Minimum width on screen: 120 px.
• Don't stretch, rotate, outline, add effects, or rebuild the letterforms in another typeface.
• The previous heavier wordmark is retired. Please don't use it.

Everything in one file

Download all assets ZIP, 190 KB

Questions about the brand, or need a format that isn't here: moc.enalcmsirrom@lareneg .