ChatGPT Ads: what the early data actually shows
— ChatGPT Ads are now open to everyone. Early advertiser reports point to high click costs, no conversion tracking and thin reporting. Here is a measured read, and what it means for B2B.
Insights
Thinking out loud.
What we’re learning across crisis, performance marketing, digital advocacy and reputation — and how digital keeps changing the work.
What Is Reputation Management in the Age of AI Search?
— What is reputation management? A plain-English guide to how search, knowledge graphs and AI assistants now shape what people find, and the infrastructure work that keeps it accurate.
Advocacy advertising: what it is, who runs it, and how it is bought
— Advocacy advertising explained: issue ads versus electoral ads, who runs them, what they cost, and the approval layer around them.
How to Fix AI Giving Wrong Information About Your Brand
— AI giving wrong information about your brand? Learn why chatbots hallucinate, how to correct it at the source, and monitor AI search visibility going forward.
The best AI visibility tracking tools — and when you need a managed service instead
— Six AI visibility tracking tools compared — Peec AI, Profound, Otterly, Ahrefs, Semrush and SE Ranking — and when a managed programme is the better buy.
What is Generative Engine Optimisation (GEO)?
— A plain-English guide to GEO. How to make a brand visible, accurate and cited inside AI answer engines like ChatGPT, Gemini and Google's AI Overviews.
How AI Is Changing PR and Communications
— How AI is changing PR: the shift from media pitching to managing the information environment that shapes what people and machines say about you. Read on.
How to choose a GEO agency for public affairs, advocacy and associations
— Searching for the best GEO agencies for public affairs, advocacy or association work? Most lists rank themselves. The four provider categories, the advocacy difference, and the tests that sort the field.
What is grassroots advocacy? How organised voices move policy
— Grassroots advocacy explained: what it is, how campaigns organise it, the digital layer that powers it, and what it takes for members' voices to be heard.