How to deal with negative content in Google search
— How to remove negative content from Google, when removal is possible, when displacement is the realistic route, and the structural steps that actually work. Start here.
Insights
Thinking out loud.
What we’re learning across crisis, performance marketing, digital advocacy and reputation — and how digital keeps changing the work.
How ChatGPT Decides What to Say About Brands
— How does ChatGPT decide what to say about brands? A plain-English guide to the retrieval and citation mechanics behind AI answers - and why your source layer decides the outcome.
How PR and GR agencies are adopting AI
— How PR agencies adopt AI: where firms use it well, where it stalls, and how to add a digital execution layer without losing your edge. A practical guide.
Crisis Communications Best Practices for the Digital Age
— Crisis communications best practices for the digital age: monitoring, holding statements, sign-off, search and AI-record control. A practical checklist to start from.
Digital thought leadership: building executive authority that ranks and gets cited
— How to build executive thought leadership that surfaces in search and AI answers, not just well-written posts. The digital authority playbook for leaders. Talk to us.
Winning the digital narrative while a policy fight is live
— A rapid-response playbook for coalitions and associations: how to hold the search and AI narrative through a hearing, ruling or rulemaking, while opponents and agencies move fast.
Will AI replace SEO?
— Will AI replace SEO? No - it reshapes it. See what AI search changes, what endures, and how to optimise for both classic rankings and AI answers. Get a clear plan.
Data breach communications: what to say, and when
— Data breach communications, sequenced with legal: what to say, when to say it, and to whom. A practical playbook for the comms side of an incident. Talk to us.
Discoverability: The #1 Barrier to Trade Association Growth in 2026
— Trade associations face a discoverability crisis in AI search. A 2026 GEO and performance-marketing playbook to grow association discoverability and membership.