Insights

12 Aug 2020

The underestimated value of truth – and trust – in digital communications

The underestimated value of truth - and trust - in digital communications When we talk of digital communication strategy, we typically talk in numbers. Numbers are absolute; they show clear correlations and patterns When we talk of digital communication strategy, we typically talk in numbers. Numbers are absolute; they show clear correlations and patterns. To…

03 Jul 2020

Awareness

by Morris McLane

How Disinformation Impacts Politics and Drives Public Perception

How Disinformation Impacts Politics and drives Public Perception From Europe to America, almost every continent and country is facing the impact of disinformation. There is no way to deny that it is showing an upward trend which can only be quelled through the sensible and responsible use of technology. The term disinformation, more commonly referred…

28 Jun 2020

Reputation Management

by Morris McLane

Google’s May 2020 Core Update: The Key Takeaways

Google’s May 2020 Core Update: The Key Takeaways On the 4th of May, 2020, Google confirmed that they are rolling out the second core search algorithm update of the year. This is a rather sizeable update with the potential of having a significant impact on sites across categories and countries. Although the update itself can take…

11 Feb 2020

Reputation Management

by Morris McLane

How AI is Transforming SEO

How AI is Transforming SEO AI and Machine Learning are transforming the world around us, and nowhere is it more evident and relatable than in the much-contested world of Search Engine Optimization (SEO). Google’s search engine ranking algorithm, for example, has been fluidly evolving for years now. In the latter parts of 2015, Google introduced…

man holding burning newspaper in his hands

02 Feb 2020

Crisis Resolution

by Morris McLane

Is Artificial Intelligence the Key to Fighting Misinformation?

Is Artificial Intelligence the Key to Fighting Misinformation? Misinformation, or what is more commonly referred to as “fake news”, is a global issue right now and even the world’s official dictionaries are combating it in their very own way. For example, in 2018, Dictionary.com listed ‘misinformation’ as their Word of the Year! It is a…

27 Jan 2020

Analytics and Research

by Morris McLane

Data and Analytics 2020

Data and Analytics 2020 In 2017, for the first time, Augmented Analytics were included in Gartner’s Hype Cycle. It was described as the next wave of disruption in analytics and data. This was certainly the case, with it dominating the data landscape last year. It will be easier to understand data thanks to augmented analytics In…

02 Nov 2019

by Morris McLane

Understanding the uncertainties of cybersecurity

Understanding the uncertainties of cybersecurity Business as we know it is undergoing one of the most drastic changes it’s seen, and technology is at its heart. From online operations to cloud computing, companies are embracing technology in a variety of ways, and cybersecurity is rising as a result. Business as we know it is undergoing…

31 Oct 2019

Digital Strategy

by Morris McLane

Maximise the returns from your data

Maximise the returns from your data Technology is constantly evolving over time. Of particular importance is the developments in computing power, artificial intelligence and data storage. This has propelled options in analytics forward tremendously with data leaders a key hire for large corporations and small businesses alike. Technology is constantly evolving over time. Of particular…

04 Aug 2019

Analytics and Research

by Morris McLane

Chief Analytics Officer: Leaders In Disguise

Chief Analytics Officer: Leaders In Disguise In the world of data analytics, the role of chief analytics officer is being shone down on. The current position of a CAO is to report to the CEO with the analysis of data within a company, and it’s currently changing to accommodate the rise of artificial intelligence technology.…

04 Aug 2019

Analytics and Research

by Morris McLane

Navigating Data Partnerships

Navigating Data Partnerships Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer maximus nulla a aliquet dignissim. Suspendisse potenti. Proin efficitur lacus vitae augue porta posuere. The Fourth Industrial Revolution is something that is continuing to involve in their technology. The role of data has thus become indisputable, and while companies make an effort to…