What we’re learning across crisis, performance marketing, digital advocacy and reputation — and how digital keeps changing the work.
— Google has confirmed it is wrapping search result clicks in google.com/goto redirect URLs to stop scraping. What actually changed, who feels it first, and what it means for your analytics, rank tracking and measurement.
— A gap analysis measures the distance between where you should be cited and where you are. The four gaps worth separating, how to run one on a fixed prompt set, and which gap points to which work.
— Gemini is not one surface. AI Overviews, AI Mode and the Gemini assistant retrieve differently and have to be measured separately. The metrics that transfer, the one that does not, and how to build a Gemini prompt set.
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— ChatGPT ads eligibility, kept honest: which countries can open advertiser accounts, which categories are approved or restricted, who actually sees the ads, and what advocacy campaigns should do instead.
— The B2B decision on ChatGPT ads, made honestly: the free-tier audience problem, what the one public B2B test showed, how to structure a capped test, and where the budget works harder.
— Cloudflare's new AEO tools score how ready a site is for AI agents: what the agent-readiness rubric checks, and the fixes that took our own score from 21 to 50.
— Where can an advertiser actually buy placement in or around AI assistants in mid-2026? ChatGPT, Copilot, Google's AI surfaces and the DSP route, compared.
— The top litigation communications firms compared, and how the search and AI layer around a live matter actually gets run: a guide for GCs and comms directors.
— A buyer's guide to ChatGPT advertising in 2026: OpenAI's self-serve Ads Manager beta, when the DSP route fits better, what buying is actually like, and how to prepare.
— How a coalition or association lead should report AI search visibility to a board or membership — the four things worth measuring, a one-page format a non-specialist can read, and why baselines and trends beat vanity dashboards.
Tell us a little about the situation — narrative, exposure, timing. We'll reply promptly with initial thoughts and next steps. Confidential, always.
