Awareness

The difference between an audience and a community A product needs an audience (it’s not really a product without one). What’s more uncertain, however, is whether products require a community. A product needs an audience (it’s not really a product without one). What’s more uncertain, however, is whether products require a community. And, indeed, whether…

Formulating digital communication strategy in the new normal: back to basics The world has changed. Possibly forever, but certainly for the near future. The most obvious change – digital connection as an everyday imperative – isn’t as much a change, however, as it is an acceleration The world has changed. Possibly forever, but certainly for…

The underestimated value of truth - and trust - in digital communications When we talk of digital communication strategy, we typically talk in numbers. Numbers are absolute; they show clear correlations and patterns When we talk of digital communication strategy, we typically talk in numbers. Numbers are absolute; they show clear correlations and patterns. To…

How Disinformation Impacts Politics and drives Public Perception From Europe to America, almost every continent and country is facing the impact of disinformation. There is no way to deny that it is showing an upward trend which can only be quelled through the sensible and responsible use of technology. The term disinformation, more commonly referred…

Artificial Intelligence: The Risks Most companies can mitigate the risks of applying AI and advanced analytics, but they need three tools to do it, which we will discuss in this article. It’s been proven that artificial intelligence is a double-edged sword, neither side is well-understood, and this can prove to be risky Most companies can…

How well do you know your customers? With the power to undertake more accurate and in-depth research than ever before, companies should have no trouble understanding their customers. With the power to undertake more accurate and in-depth research than ever before, companies should have no trouble understanding their customers. Despite this, many businesses still struggle…