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Awareness

25 Aug 2022
Awareness
Morris McLane

The difference between an audience and a community

The difference between an audience and a community A product needs an audience (it’s not really a product without one). What’s more uncertain, however, is whether products require a community. A product needs an audience (it’s not really a product without one). What’s more uncertain, however, is whether products require a community. And, indeed, whether…
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04 Aug 2019
Awareness
Morris McLane

Artificial Intelligence: The Risks

Artificial Intelligence: The Risks Most companies can mitigate the risks of applying AI and advanced analytics, but they need three tools to do it, which we will discuss in this article. It’s been proven that artificial intelligence is a double-edged sword, neither side is well-understood, and this can prove to be risky Most companies can…
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04 Aug 2019
Awareness
Morris McLane

How well do you know your customers?

How well do you know your customers? With the power to undertake more accurate and in-depth research than ever before, companies should have no trouble understanding their customers. With the power to undertake more accurate and in-depth research than ever before, companies should have no trouble understanding their customers. Despite this, many businesses still struggle…
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