Morris McLane empowers organisations and entities to make the data-driven decisions that matter. We help harness the power of insights to build, grow, promote and make strategic online decisions
A company’s ability to drive above-market growth hinges on the depth of its consumer insights and how well it translates those insights into effective action—our services are focused on helping our clients do exactly that.
We employ a range of quantitative and qualitative research approaches plus data techniques that are both innovative and pragmatic. Our goal is to help our clients develop a set of practical and interlocking capabilities that reveal—and maximise the profitable use of—the data appropriate to their situation.
Our OSINT services involve the systematic collection, analysis, and interpretation of data from a wide range of open sources. We extract valuable insights, trends, risks, and uncover hidden patterns within the digital landscape, empowering clients to navigate complex challenges and seize new opportunities
Our process moves beyond the usual updates on key market trends and uncertainties and provides fewer surprises from competitors and more opportunities to shape landscapes to your own advantage
We comprehensively cover the broad spectrum of tactical and strategic decisions that CMOs are responsible for and help them drive significant topline growth and budget savings by improving mROI and leveraging personalised marketing messages
We go beyond traditional market research, utilising advanced data analytics and machine learning techniques to identify emerging trends and patterns in your industry. We provide actionable insights that empower your business to make informed decisions and adapt to changing market dynamics swiftly
Social Listening
Social media conversations provide rich insights that can inform new offering development and refine existing products and services. Through deep social media listening we identify unmet consumer needs, pain points and passions, and specific ideas improvements—and then use these insights to feed client innovation processes in a cost effective manner