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About Us

Morris McLane partners with entities to enhance their online presence, provide online strategy and insights, and support organic growth.

Our purpose, mission, and values

At Morris McLane, we are driven by the ambition to foster transformative digital change. Our objective is not just to enhance our clients’ online presence but to craft distinctive, sustainable, and impactful digital strategies that amplify their brand and mission in the vast digital ecosystem.

Our original company, Salted Panda, has a rich heritage in SEO and Online Reputation Management (ORM). We take immense pride in this legacy. However, we also understand the importance of adapting to the ever-evolving digital landscape.

Our Purpose

To be catalysts for positive, lasting digital transformation in the global landscape.

Our Mission

To empower our clients with innovative digital strategies that meet objectives, enhance growth, and drive performance.

Our Core Values

1. Uphold Digital Excellence:

  • Prioritise client goals over company gains.
  • Consistently deliver top-notch digital solutions
  • Adhere to the highest ethical standards in the digital realm
  • Protect client data and maintain confidentiality
  • Retain an unbiased digital perspective
  • Ensure cost-effective utilisation of both client and company resources

 

2. Elevate Our Clients’ Digital Performance:

  • Adopt a leadership approach to digital strategies
  • Focus on comprehensive digital impact
  • Leverage our network to provide clients with the best digital solutions
  • Introduce clients to cutting-edge digital trends and innovations
  • Enhance client capabilities for sustained online growth
  • Foster trust through lasting digital partnerships

 

3. Foster a Dynamic Workspace for Digital Talent:

  • Maintain a flat, inclusive organisational structure
  • Promote a nurturing, merit-based environment
  • Grow talent through continuous learning and mentorship
  • Encourage open dialogue and constructive feedback
  • Value and integrate diverse perspectives
  • Operate as a unified entity, emphasising collaboration and partnership

Our Capabilities

We offer specialised expertise in complex digital channels with unique services and customised solutions for growth, reputation management, research, analytics, and SEO.

Paid Media
  • Google Campaigns
  • Programmatic Campaigns
  • CPM, CPC, CPA Models

  • Search Strategy & Implementation

  • Cross-Channel Planning

  • Audience Analysis & Expansion
  • Social Media Strategy & Management

  • Brand Strategy
  • Stakeholder Alignment
  • Reputation Management
  • Crisis Management
  • Litigation Support
  • Content Strategy & Development
  • Email Marketing
  • Website Strategy & Analytics
  • Market Research
  • Social Listening
  • Open-Source Intelligence
  • Competitive Analysis & Audit
  • Campaign Development & Effectiveness
  • Stakeholder Analysis
  • Trend Analysis
  • SEO and Structured Data
  • Analytics and Performance Monitoring
  • A/B Testing and Performance Analysis
  • Metadata Management
  • Leveraged SEO
  • Onsite + Offsite
  • Backlinking
  • Brand SERP Optimisation
  • Knowledge Panel Optimisation

Contact us

We offer specialised expertise in complex digital channels with unique services and customised solutions for growth, reputation management, research, analytics, and SEO.

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