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Insights

how to build a community
02 Nov 2022
Morris McLane

How to build a community (and how not to)

How to build a community (and how not to) What’s required of a brand to nurture the growth of a community, and elevate its audience? In our last piece, we discussed the differences between an audience and a community. To summarise, an audience exists separate from the brand. It is impersonal. Sculpted, predicted, analysed, detached.…
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25 Aug 2022
Awareness
Morris McLane

The difference between an audience and a community

The difference between an audience and a community A product needs an audience (it’s not really a product without one). What’s more uncertain, however, is whether products require a community. A product needs an audience (it’s not really a product without one). What’s more uncertain, however, is whether products require a community. And, indeed, whether…
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