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Insights

25 Aug 2022
Awareness
Morris McLane

The difference between an audience and a community

The difference between an audience and a community A product needs an audience (it’s not really a product without one). What’s more uncertain, however, is whether products require a community. A product needs an audience (it’s not really a product without one). What’s more uncertain, however, is whether products require a community. And, indeed, whether…
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