navigate_before
navigate_next
arrow_back

Insights

07 Sep 2020
Morris McLane

Connecting better: using customer insights to define customer engagement

Connecting better: using customer insights to define customer engagement Customer insights fuel communication strategies. On the surface, they’re simple: how customers act helps to determine their intent.  Key takeawaysWe live in an age of communication mitigation, in which what is said doesn’t always reflect what is felt. For effective engagement strategies, discover what your audience…
Read More
28 Jun 2020
Morris McLane

Google’s May 2020 Core Update: The Key Takeaways

Google’s May 2020 Core Update: The Key Takeaways On the 4th of May, 2020, Google confirmed that they are rolling out the second core search algorithm update of the year. This is a rather sizeable update with the potential of having a significant impact on sites across categories and countries. Although the update itself can take…
Read More
11 Feb 2020
Data ScienceAI
Morris McLane

How AI is Transforming SEO

How AI is Transforming SEO AI and Machine Learning are transforming the world around us, and nowhere is it more evident and relatable than in the much-contested world of Search Engine Optimization (SEO). Google’s search engine ranking algorithm, for example, has been fluidly evolving for years now. In the latter parts of 2015, Google introduced…
Read More
27 Jan 2020
Business
Morris McLane

Data and Analytics 2020

Data and Analytics 2020 In 2017, for the first time, Augmented Analytics were included in Gartner’s Hype Cycle. It was described as the next wave of disruption in analytics and data. This was certainly the case, with it dominating the data landscape last year. It will be easier to understand data thanks to augmented analytics In…
Read More
31 Oct 2019
BusinessData and Analytics
Morris McLane

Maximise the returns from your data

Maximise the returns from your data Technology is constantly evolving over time. Of particular importance is the developments in computing power, artificial intelligence and data storage. This has propelled options in analytics forward tremendously with data leaders a key hire for large corporations and small businesses alike.  Technology is constantly evolving over time. Of particular…
Read More