97% of business owners say online reputation management is important. If you own or manage a company, it’s very likely that your customers have researched and read reviews before their first interaction with you. Maintaining a positive reputation is a must to ensure profitability across digital platforms.

22% is the average loss in profitability of businesses with one negative article on the first page of search results.
These trends are not unique to any given industry – buyers in all industries (including B2B customers) – are using digital content and online search to make their purchasing decisions.