Immediate Search Dominance
Your messaging appears at the top of search results when people look for information about the situation. We intercept the conversation before they reach negative coverage.
Precision Audience Targeting
Different stakeholders need different messages. We segment campaigns to address investors, customers, employees, partners, and media with tailored messaging that speaks to their specific concerns.
Real-Time Optimization
We monitor performance continuously, A/B testing messages, adjusting targeting, and scaling successful approaches while the crisis unfolds—not after it’s over
Where we work
Legislative & Regulatory
Opposition research goes public. Advocacy groups launch coordinated campaigns. Investigative journalism targets your industry position. Legislative battles become public relations wars. When your policy agenda faces digital attacks, earned media alone won’t contain the narrative.
Industry Crises
Member company scandals. Industry-wide controversies. Regulatory scrutiny affecting the entire sector. Product safety concerns going viral. When one member’s crisis threatens the entire association’s credibility, or when anti-industry campaigns gain momentum, you need coordinated messaging that reaches policymakers, regulators, and business leaders simultaneously. We segment by stakeholder type—different messages for Capitol Hill staffers vs. member companies vs. general public.
Campaign Opposition
Activist groups coordinate against your policy priorities. Competitive industries fund counter-campaigns. Grassroots movements gain digital traction. When your efforts face organized opposition online, traditional strategies aren’t enough. We deploy counter-narrative campaigns targeting the same audiences opposition is reaching—ensuring balanced perspective in the information environment where policy decisions are influenced.
Technological Failures
Website outages. Data breaches. System failures. App bugs. The ever-changing nature of technology means more room for critical mistakes. Without timely updates demonstrating what you’re doing to resolve the situation, customers won’t partner with you in the future. We ensure your response reaches affected users across every digital channel they use—not just the ones checking email.
Executive & Leadership Issues
Leadership transitions under pressure. Misconduct allegations. Governance failures. When C-suite challenges threaten organizational stability, stakeholder confidence must be maintained across investors, employees, customers, and regulators simultaneously. Different messages, different channels, coordinated timing.
Competitive Attacks
Smear campaigns. Market manipulation. Hostile activist investors. When competitors or adversaries weaponize digital channels against you, responding through owned channels isn’t enough. We dominate paid channels with strategic counter-narratives that reach decision-makers before false narratives harden.
Your narrative is shaped online every day. We deploy strategic digital campaigns to ensure your side of the story dominates search results and stakeholder conversations
FAQs
What's are your core capabilities?
We deploy strategic narrative campaigns to control your digital reputation. Whether amplifying your achievements or countering threats, we ensure your messaging dominates where people search and decide.
How does this integrate with our existing infrastructure?
Most organizations have communications teams for PR or crisis response. What they lack is specialized paid media capability that deploys at speed. We slot into your existing framework as your digital specialists—coordinating with your GC, comms director, and external advisors while executing campaigns they don’t have bandwidth or expertise to manage.
What's the investment required?
Project engagement varies based on campaign scope, severity, and duration. Media investment scales to your needs—from growth campaigns to active threats. You maintain budget control; we provide strategic deployment and optimization. Typical media/ad spend can range from $10K-$150K depending on campaign intensity.
What's your track record with organizations like ours?
We’ve managed digital reputation across diverse scenarios: associations building industry influence, executives establishing thought leadership, mid-market companies amplifying growth, and organizations defending against competitive or activist challenges. Our experience spans industry visibility, leadership positioning, operational resilience, and competitive defense.
What happens in a complex, multi-stakeholder crisis?
We segment and target based on your stakeholder map. Different messages for investors, customers, employees, regulators, and media. Different platforms for different audiences. Coordinated timing for maximum impact. Your crisis may have multiple fronts; our campaigns address each specifically. This is standard operating procedure for complex organizational crises.
What if we're already retaining a communications firm?
Excellent. We’re complementary, not competitive. Traditional firms handle media relations, spokesperson preparation, and stakeholder strategy. We handle paid media execution. Most communications firms refer digital response to specialists because it requires different infrastructure and expertise.
Contact us
We offer specialised expertise in complex digital channels with unique services and customised solutions for growth, reputation management, research, analytics, and SEO.