Businesses in ChatGPT: what B2B and services firms need to know
— OpenAI's Businesses in ChatGPT beta lets firms claim a ChatGPT business profile in Business Hub. Who can claim now, how verification works, and how to prepare.
Insights
Thinking out loud.
What we’re learning across crisis, performance marketing, digital advocacy and reputation — and how digital keeps changing the work.
AI visibility gap analysis: how to find what the engines leave out
— A gap analysis measures the distance between where you should be cited and where you are. The four gaps worth separating, how to run one on a fixed prompt set, and which gap points to which work.
How to measure AI visibility in Gemini
— Gemini is not one surface. AI Overviews, AI Mode and the Gemini assistant retrieve differently and have to be measured separately. The metrics that transfer, the one that does not, and how to build a Gemini prompt set.
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Google's goto redirects: why search clicks now hop through Google first
— Google has confirmed it is wrapping search result clicks in google.com/goto redirect URLs to stop scraping. What actually changed, who feels it first, and what it means for your analytics, rank tracking and measurement.
Who can advertise in ChatGPT? Industries, countries and the political question
— ChatGPT ads eligibility, kept honest: which countries can open advertiser accounts, which categories are approved or restricted, who actually sees the ads, and what advocacy campaigns should do instead.
Do ChatGPT ads work for B2B? The early read
— The B2B decision on ChatGPT ads, made honestly: the free-tier audience problem, what the one public B2B test showed, how to structure a capped test, and where the budget works harder.
Cloudflare is now grading your website for AI agents. We ran the test.
— Cloudflare's new AEO tools score how ready a site is for AI agents: what the agent-readiness rubric checks, and the fixes that took our own score from 21 to 50.
Advertising in AI assistants: the platforms, the formats and who can buy today
— Where can an advertiser actually buy placement in or around AI assistants in mid-2026? ChatGPT, Copilot, Google's AI surfaces and the DSP route, compared.
The top litigation communications firms, and how the digital layer gets run
— The top litigation communications firms compared, and how the search and AI layer around a live matter actually gets run: a guide for GCs and comms directors.
How to buy ads in ChatGPT: self-serve, the DSP route and how to prepare
— A buyer's guide to ChatGPT advertising in 2026: OpenAI's self-serve Ads Manager beta, when the DSP route fits better, what buying is actually like, and how to prepare.