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Analytics and Research

07 Sep 2020
Analytics and Research
Morris McLane

Connecting better: using customer insights to define customer engagement

Connecting better: using customer insights to define customer engagement Customer insights fuel communication strategies. On the surface, they’re simple: how customers act helps to determine their intent.  Key takeawaysWe live in an age of communication mitigation, in which what is said doesn’t always reflect what is felt. For effective engagement strategies, discover what your audience…
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27 Jan 2020
Analytics and Research
Morris McLane

Data and Analytics 2020

Data and Analytics 2020 In 2017, for the first time, Augmented Analytics were included in Gartner’s Hype Cycle. It was described as the next wave of disruption in analytics and data. This was certainly the case, with it dominating the data landscape last year. It will be easier to understand data thanks to augmented analytics In…
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04 Aug 2019
Analytics and Research
Morris McLane

Navigating Data Partnerships

Navigating Data Partnerships Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer maximus nulla a aliquet dignissim. Suspendisse potenti. Proin efficitur lacus vitae augue porta posuere. The Fourth Industrial Revolution is something that is continuing to involve in their technology. The role of data has thus become indisputable, and while companies make an effort to…
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