Analytics and Research

Connecting better: using customer insights to define customer engagement Customer insights fuel communication strategies. On the surface, they’re simple: how customers act helps to determine their intent.  Key takeawaysWe live in an age of communication mitigation, in which what is said doesn’t always reflect what is felt. For effective engagement strategies, discover what your audience…

Data and Analytics 2020 In 2017, for the first time, Augmented Analytics were included in Gartner’s Hype Cycle. It was described as the next wave of disruption in analytics and data. This was certainly the case, with it dominating the data landscape last year. It will be easier to understand data thanks to augmented analytics In…

Chief Analytics Officer: Leaders In Disguise In the world of data analytics, the role of chief analytics officer is being shone down on. The current position of a CAO is to report to the CEO with the analysis of data within a company, and it’s currently changing to accommodate the rise of artificial intelligence technology.…

Navigating Data Partnerships Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer maximus nulla a aliquet dignissim. Suspendisse potenti. Proin efficitur lacus vitae augue porta posuere. The Fourth Industrial Revolution is something that is continuing to involve in their technology. The role of data has thus become indisputable, and while companies make an effort to…

Innovating Products and Processes Using Data and Design Both data and design are increasingly being used within organisations to innovate and improve. Large amounts of data are being used to make important decisions, with the help of new technology like artificial intelligence to collect the necessary data. Both data and design are increasingly being used…