Reputation Management

Predicting SERP Changes with FBprophet FBprophet is a time series forecasting library that is specifically designed for forecasting at scale. Predicting how search engine results pages (SERPs) will change over time can be a challenging task, especially when trying to account for the various factors that can impact a website's ranking on a search engine.…

Does a bad company reputation matter? We’ve all heard that reputations destroy companies. Word of mouth – that antiquated mechanism for vouching – is resurgent. We’ve all heard that reputations destroy companies. Word of mouth – that antiquated mechanism for vouching – is resurgent. With so much choice, we pick the paths those we trust…

SEO in the misinformation age, and why its importance is growing The pandemic has changed how we view and use SEO, and heightened the onus on search engines to improve the accuracy of results.  A decade ago, SEO reigned as a false king. Attention was drawn to the places that spoke loudest, rather than those…

Five ways digital communication is changing or will change, and what you can do to prepare Digital communication is always changing, but sometimes – such as now – the natural rhythm of change receives an adrenaline shot of circumstance.  Digital communication is always changing, but sometimes – such as now – the natural rhythm of…

Google’s May 2020 Core Update: The Key Takeaways On the 4th of May, 2020, Google confirmed that they are rolling out the second core search algorithm update of the year. This is a rather sizeable update with the potential of having a significant impact on sites across categories and countries. Although the update itself can take…

How AI is Transforming SEO AI and Machine Learning are transforming the world around us, and nowhere is it more evident and relatable than in the much-contested world of Search Engine Optimization (SEO). Google’s search engine ranking algorithm, for example, has been fluidly evolving for years now. In the latter parts of 2015, Google introduced…

Traditional PR vs Online Reputation Management If there’s one thing on which businesses of all shapes and all sizes can agree, it’s that reputation is everything. If there’s one thing on which businesses of all shapes and all sizes can agree, it’s that reputation is everything. In an age where consumers are more aware and…