Cloudflare is now grading your website for AI agents. We ran the test.
— Cloudflare's new AEO tools score how ready a site is for AI agents: what the agent-readiness rubric checks, and the fixes that took our own score from 21 to 50.
Insights
Thinking out loud.
What we’re learning across crisis, performance marketing, digital advocacy and reputation — and how digital keeps changing the work.
Who can advertise in ChatGPT? Industries, countries and the political question
— ChatGPT ads eligibility, kept honest: which countries can open advertiser accounts, which categories are approved or restricted, who actually sees the ads, and what advocacy campaigns should do instead.
Do ChatGPT ads work for B2B? The early read
— The B2B decision on ChatGPT ads, made honestly: the free-tier audience problem, what the one public B2B test showed, how to structure a capped test, and where the budget works harder.
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Advertising in AI assistants: the platforms, the formats and who can buy today
— Where can an advertiser actually buy placement in or around AI assistants in mid-2026? ChatGPT, Copilot, Google's AI surfaces and the DSP route, compared.
The top litigation communications firms, and how the digital layer gets run
— The top litigation communications firms compared, and how the search and AI layer around a live matter actually gets run: a guide for GCs and comms directors.
How to buy ads in ChatGPT: self-serve, the DSP route and how to prepare
— A buyer's guide to ChatGPT advertising in 2026: OpenAI's self-serve Ads Manager beta, when the DSP route fits better, what buying is actually like, and how to prepare.
Reporting AI search visibility to your board or members
— How a coalition or association lead should report AI search visibility to a board or membership — the four things worth measuring, a one-page format a non-specialist can read, and why baselines and trends beat vanity dashboards.
How advertising inside ChatGPT actually works
— Ads now appear inside ChatGPT, chosen by relevance to the conversation rather than keywords alone. Here is how the channel selects, prices and measures them, and how to make it perform.
Geofencing advertising examples: three worked advocacy builds
— Three worked geofencing advertising examples: the fence plan, formats, sequencing and budget shape of a hearing-week, a fly-in and a multi-district build.
Your website is being graded for AI agents, not just humans
— PageSpeed Insights now scores how well AI agents can read and use your site. What Lighthouse's new Agentic Browsing category checks — and how to be ready.