Effective awareness campaigns are no longer about merely adding online channels to the media mix; it is about integrating digital into all facets of the objectives at hand.
We design appropriate models and map development pathways for new opportunities by combining insights from digital with an integrated customer experience approach. These new sources of growth can be new products and services, policy, or new forms of media that better engage and convert existing online visitors.
We work with clients to integrate the flow of the customer experience across channels, opening up new lead sources, supporting sales for smaller-value transactions, and creating new models for service.
We continuously provide new and practical perspectives on the evolving Customer Decision Journey, and work with clients to make the deep, transformational changes needed to support new strategies and capability demands.