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Morris McLane

Stakeholder Outreach on Digital Platforms
14 Sep 2023
SEOPaid MediaAnalytics and ResearchDigital Strategy
Morris McLane

Nurturing Stakeholder Connections in the Digital Realm

Nurturing Stakeholder Connections in the Digital Realm With the rise of digital platforms, organizations have a unique opportunity to engage with their stakeholders in a more direct and meaningful way In today's digital age, stakeholder outreach has taken on a whole new dimension. With the rise of digital platforms, organizations have a unique opportunity to…
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how to build a community
02 Nov 2022
Morris McLane

How to build a community (and how not to)

How to build a community (and how not to) What’s required of a brand to nurture the growth of a community, and elevate its audience? In our last piece, we discussed the differences between an audience and a community. To summarise, an audience exists separate from the brand. It is impersonal. Sculpted, predicted, analysed, detached.…
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25 Aug 2022
Awareness
Morris McLane

The difference between an audience and a community

The difference between an audience and a community A product needs an audience (it’s not really a product without one). What’s more uncertain, however, is whether products require a community. A product needs an audience (it’s not really a product without one). What’s more uncertain, however, is whether products require a community. And, indeed, whether…
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07 Sep 2020
Analytics and Research
Morris McLane

Connecting better: using customer insights to define customer engagement

Connecting better: using customer insights to define customer engagement Customer insights fuel communication strategies. On the surface, they’re simple: how customers act helps to determine their intent. Key takeaways We live in an age of communication mitigation, in which what is said doesn’t always reflect what is felt. For effective engagement strategies, discover what your…
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