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Morris McLane

07 Sep 2020
Morris McLane

Connecting better: using customer insights to define customer engagement

Connecting better: using customer insights to define customer engagement Customer insights fuel communication strategies. On the surface, they’re simple: how customers act helps to determine their intent.  Key takeawaysWe live in an age of communication mitigation, in which what is said doesn’t always reflect what is felt. For effective engagement strategies, discover what your audience…
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