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Morris McLane

03 Jul 2021
Morris McLane

How to create a brand identity from scratch

How to create a brand identity from scratch You’ve just started out: you have a product, but no language with which to communicate it.  You’ve just started out: you have a product, but no language with which to communicate it. Tepid words form silent drops. The markers are wrongly placed. The real value has been…
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03 Jun 2021
Morris McLane

Is SEO still worth considering in 2021?

Is SEO still worth considering in 2021? SEO’s story arch is a decade in the making.  SEO’s story arch is a decade in the making. From the lofty heights of pre-2011’s SEO content mills to the dreary lows of many questioning its significance, SEO has faced a journey familiar to many of our fictional characters:…
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