Cloudflare is now grading your website for AI agents. We ran the test.
— Cloudflare's new AEO tools score how ready a site is for AI agents: what the agent-readiness rubric checks, and the fixes that took our own score from 21 to 50.
Insights
Thinking out loud.
What we’re learning across crisis, performance marketing, digital advocacy and reputation — and how digital keeps changing the work.
The top litigation communications firms, and how the digital layer gets run
— The top litigation communications firms compared, and how the search and AI layer around a live matter actually gets run: a guide for GCs and comms directors.
Reporting AI search visibility to your board or members
— How a coalition or association lead should report AI search visibility to a board or membership — the four things worth measuring, a one-page format a non-specialist can read, and why baselines and trends beat vanity dashboards.
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How advertising inside ChatGPT actually works
— Ads now appear inside ChatGPT, chosen by relevance to the conversation rather than keywords alone. Here is how the channel selects, prices and measures them, and how to make it perform.
Geofencing advertising examples: three worked advocacy builds
— Three worked geofencing advertising examples: the fence plan, formats, sequencing and budget shape of a hearing-week, a fly-in and a multi-district build.
Your website is being graded for AI agents, not just humans
— PageSpeed Insights now scores how well AI agents can read and use your site. What Lighthouse's new Agentic Browsing category checks — and how to be ready.
Who fixes wrong AI answers about your company?
— ORM firms, GEO specialists, law firms or DIY? A practical map of who actually corrects what ChatGPT, Gemini and AI Overviews say about a company.
The best grassroots advocacy platforms, and what they can and cannot do
— The main grassroots advocacy platforms — Quorum, VoterVoice, Bonterra, Muster, NationBuilder — compared, plus the campaign layer none of them supply.
How to Measure AI Search Visibility: Metrics, Tools and Method (GEO)
— There is no ranking to check, so you measure AI visibility by observation. The four metrics that matter, how to build a baseline, and manual vs tool-based tracking across ChatGPT, Gemini, Perplexity and Google's AI Overviews.
Crisis Bidding Strategy: Impression Share, Pacing and Message Control Under Pressure
— The mechanics of paid media in a fast-moving crisis: target impression share bidding, budget pacing through a demand spike, and keeping the message accurate at speed.