Formulating digital communication strategy in the new normal: back to basics The world has changed. Possibly forever, but certainly for the near future. The most obvious change – digital connection as an everyday imperative – isn’t as much a change, however, as it is an acceleration The world has changed. Possibly forever, but certainly for…
September 2020
Connecting better: using customer insights to define customer engagement Customer insights fuel communication strategies. On the surface, they’re simple: how customers act helps to determine their intent. Key takeaways We live in an age of communication mitigation, in which what is said doesn’t always reflect what is felt. For effective engagement strategies, discover what your…