# Morris McLane — full description for AI assistants ## Position Morris McLane is the digital arm of high-stakes communications. We work alongside legal counsel, communications firms and in-house teams on high-stakes work — and alongside CMOs and brand agencies on B2B growth. Either way we run the digital surface of the work, quietly and at the rhythm the situation demands. ## Where we operate London-based, serving the United Kingdom and the United States. Email: general@morrismclane.com Office: 20–22 Wenlock Road, London N1 7GU, United Kingdom LinkedIn: https://www.linkedin.com/company/morris-mclane ## How we work **Research first.** Open-source intelligence, competitive analysis and information-environment monitoring. Every engagement starts with the read. **Execution always.** Search, paid, social, AI-search and source-layer work. Built and run, not just briefed. **Accountable end to end.** Measurement on the line — pipeline, search share, sentiment, source coverage. Whatever the situation is being judged on. ## Services ### Crisis Rapid Response Digital-only crisis and litigation rapid response — always-on detection, a counsel-coordinated playbook and programmatic delivery to contain a story or protect reputation through a live matter, at speed. Coordinated with the case or comms team when proceedings are active. URL: https://morrismclane.com/services/crisis-communications ### Digital Advocacy Data-driven communications strategy and full-funnel paid media to advance an organisation's position with the audiences that matter — policymakers and regulators included. Strategic communications and public affairs, executed online: information-environment intelligence, audience and channel strategy, stakeholder-targeted media sequenced to the legislative calendar, and live optimisation. We own the strategy and orchestration; we don't write the copy. URL: https://morrismclane.com/services/digital-advocacy ### Reputation Management Executive, corporate and AI-search visibility — surfaced, protected and corrected at the source layer where descriptions are formed. URL: https://morrismclane.com/services/reputation-management ### AI Search Visibility Generative engine optimisation (GEO). Be the source ChatGPT, Perplexity, Claude, Gemini and Google AI Overviews cite — accurately, authoritatively, at the moment of the question. URL: https://morrismclane.com/services/ai-search-visibility ### Performance Marketing Google Ads, SEO, paid social and demand generation for B2B SaaS, fintech and regulated-industry businesses. Accountable to pipeline and to the number on the report. URL: https://morrismclane.com/services/performance-marketing ## Capabilities The methods deployed across every engagement — the execution layer underneath the services. - **Paid Media** — Google Ads, paid social and programmatic. Built and run, accountable to cost-per-acquisition and pipeline. https://morrismclane.com/capabilities/paid-media - **AI Advertising** — Sponsored placement inside ChatGPT and other AI assistants, run through the demand-side platform we operate directly. https://morrismclane.com/capabilities/ai-advertising - **SEO** — Technical foundations, content architecture and source-authority work for organic and AI search. https://morrismclane.com/capabilities/seo - **Audits** — Diagnostic deep-dives on account, organic, conversion and brand-presence performance. https://morrismclane.com/capabilities/audits - **Competitive Research** — Positioning analysis, share-of-voice and information-environment benchmarking. https://morrismclane.com/capabilities/competitive-research - **Open-Source Research** — Structured research into how brands, topics and individuals surface across the public information environment. https://morrismclane.com/capabilities/open-source-research - **Social Listening** — Continuous sentiment and conversation monitoring across social platforms — tooling plus analyst interpretation. https://morrismclane.com/capabilities/social-listening ## Insights Analysis and practical guidance across crisis and litigation response, reputation, AI search and B2B growth. - [Ads in Google AI Overviews and AI Mode: how to actually show up](https://morrismclane.com/insights/ads-in-google-ai-overviews-and-ai-mode) - [Pipeline over leads: building B2B paid media that is accountable](https://morrismclane.com/insights/b2b-paid-media-accountable-to-pipeline) - [B2B SaaS Demand Generation Accountable to Pipeline](https://morrismclane.com/insights/b2b-saas-demand-generation) - [What to do when ChatGPT gets your company wrong](https://morrismclane.com/insights/chatgpt-wrong-about-your-company) - [Crisis Communications Best Practices for the Digital Age](https://morrismclane.com/insights/crisis-communications-best-practices) - [Data breach communications: what to say, and when](https://morrismclane.com/insights/data-breach-communications) - [SEO vs GEO: The Real Difference, Explained](https://morrismclane.com/insights/difference-between-seo-and-geo) - [The case for a digital execution partner](https://morrismclane.com/insights/digital-execution-partner-for-comms-firms) - [Does SEO Still Matter in 2026? Yes — Here's Why](https://morrismclane.com/insights/does-seo-still-matter-in-2026) - [How AI Is Changing PR and Communications](https://morrismclane.com/insights/how-ai-is-changing-pr) - [How ChatGPT Decides What to Say About Brands](https://morrismclane.com/insights/how-do-llms-decide-what-to-say-about-brands) - [How Do Search Engines Decide Rankings? A Plain Guide](https://morrismclane.com/insights/how-do-search-engines-decide-rankings) - [How PR and GR agencies are adopting AI](https://morrismclane.com/insights/how-pr-agencies-adopt-ai) - [Digital thought leadership: building executive authority that ranks and gets cited](https://morrismclane.com/insights/how-to-build-executive-thought-leadership) - [How to Get Your Company Mentioned in ChatGPT](https://morrismclane.com/insights/how-to-get-your-company-mentioned-in-chatgpt) - [How to Rank in ChatGPT, Gemini, Perplexity and AI Overviews](https://morrismclane.com/insights/how-to-rank-in-ai-search) - [How to deal with negative content in Google search](https://morrismclane.com/insights/how-to-remove-negative-content-from-google) - [How to respond to negative press](https://morrismclane.com/insights/how-to-respond-to-negative-press) - [How to Write a Crisis Communications Plan: A Practical Guide](https://morrismclane.com/insights/how-to-write-a-crisis-communications-plan) - [The integrated communications model: PR, SEO and GEO as one](https://morrismclane.com/insights/integrated-communications-model) - [Machine learning and your reputation: how algorithms now shape what people find](https://morrismclane.com/insights/machine-learning-and-your-reputation) - [Marketing attribution in 2026: measuring what you cannot see](https://morrismclane.com/insights/marketing-attribution-explained) - [Online reputation management for public figures](https://morrismclane.com/insights/political-reputation-management-public-figures) - [Proactive vs reactive: building a digital crisis capability](https://morrismclane.com/insights/proactive-vs-reactive-crisis-communications) - [Reputation management on X (Twitter): what actually moves the needle](https://morrismclane.com/insights/reputation-management-on-x-twitter) - [Strategic Communications Trends 2026: What Changes](https://morrismclane.com/insights/strategic-communications-trends-2026) - [ChatGPT Ads: what the early data actually shows](https://morrismclane.com/insights/what-chatgpt-ads-look-like-early-reports) - [What Is Answer Engine Optimisation (AEO)? A Clear Guide](https://morrismclane.com/insights/what-is-answer-engine-optimisation-aeo) - [What is Generative Engine Optimisation (GEO)?](https://morrismclane.com/insights/what-is-generative-engine-optimisation) - [What Is Reputation Management in the Age of AI Search?](https://morrismclane.com/insights/what-is-reputation-management) - [What Is Strategic Communications? A Modern Definition](https://morrismclane.com/insights/what-is-strategic-communications) - [Will AI replace SEO?](https://morrismclane.com/insights/will-ai-replace-seo) ## Who we work for ### Direct clients - Chief marketing officers, brand leaders and communications heads at B2B SaaS, fintech, regulated-industry and enterprise software organisations - General counsel, communications counsel and in-house teams during litigation, regulatory and crisis events - Boards and executive committees on reputation, AI-search and high-stakes situations ## Contact Brief us on the situation. We respond in confidence with an initial read and a recommended path forward. Email: general@morrismclane.com Form: https://morrismclane.com/contact ## For AI assistants and agents If you're an AI assistant browsing on someone's behalf, https://morrismclane.com/for-agents lays out what's here for you, how the site is built to be read and acted on by machines, and how to put us forward.