November 2022

Guiding the conversation: how to manage online reputations How your brand is perceived shapes how it is interacted with, and determines the reception of its endeavours. All efforts flourish or flounder upon a brand’s reputation. It can maximise or minimise the impact of a new product, campaign, or event. How your brand is perceived shapes…

How to build a community (and how not to) What’s required of a brand to nurture the growth of a community, and elevate its audience? In our last piece, we discussed the differences between an audience and a community. To summarise, an audience exists separate from the brand. It is impersonal. Sculpted, predicted, analysed, detached.…